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Burna Boy Unveils Visuals For ‘Gum Body’ With Jorja Smith

Burna Boy has released the video for his duet with UK Singer, Jorja SmithGum Body‘, one of the fan-favourite cuts off his “African Giant” album. This is the seventh visual from the 17-track culturally and commercially successful, coming less than a month after the style-rich video for ‘Pull Up‘. This comes just a couple of weeks after the release of  their link-up on ‘Be Honest‘, Jorja Smith’s first official release since her 2018 album, “Lost & Found.

This video is directed by Meji Alabi who has been garnering praise recently for his work with the symbol-laden video for Tiwa Savage‘s UMG Debut, ‘49-99‘. The seasoned director also brings his brilliance to bare on this video, matching the song’s elegance and bringing it to life with its accompanying visual. The video opens with a sad and pensive Burna singing in the living room after what is assumed to have been a bitter quarrel between the couple.

Enjoy the video above.

M.I, A-Q, Loose Kaynon & Blaqbonez Rain Hailstones In New Martell Cypher

Even though A-Q stole the show at the first instalment of the LAMB Martell Cypher, M.I‘s words were more profound. In his closing verse, the veteran suggested a team-up again with Loose Kaynon, A-Q and other lyrical titans “who deliver product” and make the cypher episodic. Well, exactly nine months after what will go down as one of the 2019 highlights of Nigerian hip-hop, Martell Cypher 2, ‘The Purification‘ is finally here. And although we expected this second instalment to feature new faces in the lineup, we still can’t complain.

This comes just about a month after the Hennesy Cyphers which was released to middling success. M.I had previously taken jabs at them in the first Martell Cypher that has recorded about half-a-million views on Youtube,  and he is back to show them how things are done. It also comes in the wake of the combative air in the hip-hop community following Blaqbonez’s controversial “best rapper in Africa (BRIA)” declaration.

This new cypher finds the LAMB rappers, Blaqbonez, A-Q, Loose Kaynon and M.I all suited up at the bar flexing lyrical muscles over the laid-back beat. Blunt and brutal, all four rappers come through with their braggadocio rap, whilst launching projector missiles at random targets. In his verse, M.I also paid respect to the late hip-hop legend, B-Elect

Enjoy the cypher above.

Joeboy Is Deeply In Love In The Visuals For His Latest Single, ‘Beginning’

After wowing fans with a beautifully crafted and cheeky visualizer for his single ‘Beginning’, Joeboy has unveiled the official video for the single. The single itself is a potent love number that features brilliant songwriting and an airtight delivery from the youngster, as he details his romance with his lover. Produced by the serial hitmaker, Killertunes, the song also gets subtle assistance from Empawa boss, Mr Eazi, who provides melodic background vocals.

The Molla Burke-directed video finds Joeboy having a good hometime with his sweetheart. Over the course of the video, Joeboy contemplates proposing as he constantly fiddles with the cased ring. At the end of the video, we see his overly excited lover, throwing her hands around him, making us assume that he finally decided to go through with it. It is no doubt a video that matches the song’s charm and elegance.

Just about a year in and Joeboy is already looking like an Empawa success story. The young singer already has one of the hottest singles in the country with ‘Baby’. And this new single is poised to also do so well. In fact, it’s visualizer has amassed over a million views on Youtube. The record itself is fast dominating the airwaves and it might be far long before people start to describe it as another hit.

Check out the Santi-directed Video for Goldlink’s ‘U Say’ with Tyler the Creator and Jay Prince

Goldink has unveiled the visuals for ‘U Say‘ one of the standouts off his well-received “Diaspora “album, featuring Tyler the Creator and Jay Prince. And this video is directed by our very own Santi, the alte frontman well known for the creative depth in his music videos.

Codirected by Aisultan, the gold and dark themed video finds Goldlink and his accomplices having one hell of a time at a house party. The party suddenly goes wild first with a fight breaking out and then an infestation of possessed dames and their Sheila making everyone but Goldlink, Jay Prince and Tyler dash out of the party in fear. They are then surrounded by these dancing dames, supposedly performing a rite on them. The day is, however, saved by a white priest with a clutched bible, sprinkling holy water on these witches, giving the trio a chance to escape which they grab with both hands.

This video is similar in theme to Santi’s Helen Ukpabio-inspired videos like ‘Freaky’,Rapid Fire‘ and the most recent layered video for ‘Raw Dinner‘.

Congratulations Santi on your international directorial debut.

Watch Video For Goodgirl LA’s ‘Pina’ Starring Ehiz

Goodgirl LA has unveiled the video for ‘Pina‘, one of the fan-favourite cuts off her recently-released debut EP, “La Confidential.” The EP is exclusively available on Boomplay until Friday, September 6, when it’d be released on all other major streaming platforms.

The Unlimited LA-directed video finds the singer having a good outdoor time with her friends as she catches the interest of a guy (Ehiz of MTV Base), that she also takes into as he walks up to her. They then went to party together, probably the beginning of something beautiful.

Enjoy the video above.

Burna Shares Colourful Visuals For ‘Pull Up’

Man of the moment, Burna Boy has unveiled the visuals to ‘Pull Up‘, the latest single off his culturally and commercially successful “African Giant” album. Ever since the album dropped a few weeks back, Burna has had such an impressive press tour including memorable stops at GQ, the Breakfast Club and The Daily Show with Trevor Noah. But now the African giant is back home. In fact, he is holding a throwing a release party in Lagos later today to the delight of industry practitioners.

But the fans themselves are not left out of this party as he has shared the video for Meji Alabi-directed visuals for ‘Pull Up‘ almost since its initial release.

The fashion-driven video for the romantic number finds Burna Boy cruising and having a good time with some African queens of different shades of skin.

Nonso Amadi Shares Video For ‘Go Outside’ Featuring Mr Eazi

Barely a week after the release of his sophomore “Free” EP, Nonso Amadi has unveiled the video for ‘Go Outside‘, one of the songs off the 6-track project. This chilled number that guests an appearance from one of Nigeria’s biggest exports, Mr. Eazi, finds both acts highlighting some of the perks of their celebrity status, thereby painting themselves as the ladies-magnet.

The Mollana Burke-directed video opens with Nonso Amadi moving on to his love interest while grocery shopping. The video follows their young romance, occasionally showing clips of the singer and Mr. Eazi cruising and having fun around the city.

Enjoy the video above.

Santi Shares Dark and Intense Video for ‘Raw Dinner’ Featuring Kida Kudz

Santi has been called so many things: a genius, alte frontliner, a genre-bending act, an eccentric artist and even more extremely, a cultist. The latest came as a result of the abundance of horror and dark-themed elements prevalent in his music videos. And now, Santi is owning that narrative, particularly with the new music video for the Kida Kudz-assisted ‘Raw Dinner‘, a standout cut off his debut album, “Mandy and the Jungle.

Spanning over eight minutes, the video is a layered horror mini-movie that may take some time to uncover and understand fully. With the video telling a grim tale featuring witches, zombies, mad doctors, psych patients, severed head served on a platter and dark magic, don’t be surprised at the reincarnation of the Illuminati tag in relation to Santi.

Although as you watch your mind might be running at double speed, unravelling the concepts and trying to make sense of the madness, the video is no doubt entertaining. It’s always a delight to watch Santi’s videos as he puts so much thought and energy into his visuals and it shows.

In usual fashion, the self-directed video is inspired by classic Nollywood, and this reflects in the roll-out style of the closing credits of the movie. It also features Evi Edna Ogoli‘s classic number, ‘Happy Birthday‘.

Payper Corleone Shares Video For ‘Sacrifices’ With Alpha Ojini

Nigerian rapper, Payper Corleone has released the visuals for his Alpha Ojini-assisted record, ‘Sacrifices‘. This is one of the stand-out cuts off his highly collaborative project, “Fly Gangsta From The ’90s,” released to good reviews in May 2019.

Sacrifices‘ opens with a 2pac soundbite over a scintillating jazz riff that continues to run throughout the sombre boom-bap record.  The song then finds the two rappers trading some of their gloomy experiences in our crooked music industry. Despite identifying how money is imperative to visibility in the industry, they both express scepticism towards deals offered by record labels and then further urged their fellow rappers to be cautious when taking or considering offers from these capitalists.

The XYZ-directed video finds Payper, Alpha and friends in a dark and heated room vibing and gambling on chess, perhaps symbolic for the game of wits prevalent in the grimy music industry. They also pay respects to some of the greats, the late legends who have paved the way musically for them as the wall is donned with murals and photos of late legends like 2pac, Biggie, Fela and more. The video also features a cameo appearance from Paybac who also featured on the EP.

Enjoy the video below.

Odunsi Takes Us Back In Time For ‘Wetin Dey/ Better Days’ Video

Odunsi (The Engine) has shared a video for his latest releases, ‘Wetin Dey/ Better Days‘, which have been gaining much traction on the airwaves. Spanning just over four minutes the video contains visuals for the two singles with their separate but united themes.

A student of the past, the video is highly inspired by the pop culture of the late ’90s and early 2000s as it is fashioned after the music videos of the time, particularly in terms of the scenery, editing and fashion.

Wetin Dey‘ opens with Odunsi having a good time with friends. The video then transitions into a dark and intense video for ‘Better Days‘, seemingly inspired by classic Nollywood. It opens with a murder scene and later finds Odunsi and his cohort running off in vintage Mercedes Benz.

This grotesque video is beautifully directed by the usual culprit, Ademola Falomo and Odunsi himself.

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