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Tiwa Savage Pens Record Deal With Universal Music Group

Popular Nigerian singer, Tiwa Savage has signed a record deal with international music giants, Universal Music Group (UMG). This newly signed contract also marks the end of her seven-year stint at Mavin Records.

UMG executives, Efe Ogbeni and Vanessa Amadi-Ogbonna, have expressed their excitement at signing one of Africa’s biggest female acts, revealing, “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolize the hopes and dreams of so many talented artists back home in Africa and it is an honor to be the executive producers of her project.

Present at the singing, Adam Granite, Executive Vice President, Market Development at Universal Worldwide expressed that “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to helping her in achieving them.”

Tiwa Savage former label-boss and colleague,  Don Jazzy has taken to his Instagram to officially confirm her departure and appreciate her spell at his label, Mavin Records.

Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. It’s been an epic journey with you and we are very proud of what we have achieved together.

As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be.

Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else.We love you from the bottom of heart and pray GOD’s blessings continue to follow you. Amennnn.” He posted alongside an appreciative picture on Instagram.

Tiwa Savage also commented on the post, appreciating his unflinching support and understanding.

When I got pregnant I was nervous to tell you so I decided to tell you at the airport when we were traveling for a show. I figured you couldn’t really say much in a public place 🤣🙈 but then you told me you already knew and had already been thinking of a plan to keep my brand going while I took some time out.

I was shocked because you weren’t phased by the news, you had already started making plans. I recorded the RED album while I was heavy and I would fall asleep during sessions and you and the whole team would crash in the studio right there with me till I woke up again and was ready to finish recording. There was nothing you would hear about me that ever made you mad, no outfit was too crazy, no headline was too controversial for you to handle no crazy outburst no nothing.

If I said today wasn’t emotional for me I would be LYING. Please promise me that our relationship will never change. I only want to make you proud of me. Not every super hero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER. Mavin 4life #DiaFada 💪🏽🙏🏼❤️” She wrote.

Congratulations Tiwa Savage.

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