“Only real music is gonna last, all the other bullshit is here today and gone tomorrow” – Jimmy Smith (Drake’s ‘Pound Cake’ Intro) Today,
The Nigerian Music Landscape: Survival or Immortality?
Already a chart sensation in Nigeria, as well as Ghana, the fast-rising alté scene star Odunsi (The Engine), is set to introduce himself to his biggest international audience so far by sharing his new single ‘Tipsy’. ‘Tipsy’ is his first release for Parlophone and features RAYE, the artist behind ‘Decline’ and a collaborator with the likes of Stefflon Don, Mabel and Kojo Funds.
We’ve seen a recent wave of videos pay homage to 90’s Nollywood with the VHS-style footage (the peak being Santi’s self-directed Freaky video); an aesthetic many would attribute to the Alté Movement.
In this episode, we discussed Afrobeats and the once millennial-embraced word “Alte” and the controversy surrounding both as wildly perceived genre of African music. Also, we