We’ve seen a recent wave of videos pay homage to 90’s Nollywood with the VHS-style footage (the peak being Santi’s self-directed Freaky video); an aesthetic many would attribute to the Alté Movement. For those who do not know, the term “alté” was coined by DRB’s BOJ and Teezee to described the alternativeness or defiant-from-the-norm nature of New School Nigerian Music in both content and execution. Lately, though, the term has been misconstrued to become derogatory and synonymous with ‘fake’ (and not washing your sneakers).
In the early hours of Wednesday, the visuals for the Skepta/Wizkid summer hit Bad Energy (Stay Far Away) was released via Skepta’s YouTube page and it doesn’t get more alté than this. The Meji Alabi directed video features stills from three amazing New Age photographers; Danielle Mbonu, Stephen Tayo and Baingor Joiner (Tayo and Joiner have just been profiled as part of the newly launched VogueWorld100 Street Style Profile) and it exhibits the fashion-forwardness and free-spirited nature of Lagos’ “alté kids”.
With cameos from Odunsi, WavyTheCreator, Santi, Bella Alubo, FreshL, Zamir etc showing how cohesive the New School Nigerian Musci scene is, we’re pretty sure Skepta and Wizkid got their message clear across to all carriers of negative vibes.