Popular SouthAfrican rapper Nasty C has signed an exclusive contract with Def Jam Recordings through a joint venture with Universal Music Africa. This is just ahead of the release of his third studio album “Zulu Man With Some Power” which is scheduled for release later this year.
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa,” said Jeff Harleston, interim Chairman & CEO, Def Jam Recordings. “Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C – an international star with real vision and talent – into the family.”
“It’s powerful to be a part of the Def Jam family…It’s an iconic record label and has made the careers of many of the artists I look up to,” says Nasty C.
Nasty C has also released his Def Jam debut ‘There They Go’ which is the lead single of the coming album. The video for “There They Go” was shot on location in Nasty C’s hometown of Durban, South Africa. Director Andrew Sandler (who has worked with Lil Wayne, Chris Brown and others) has focused a new lens on the region, where Nasty C’s most recent (second) multi-platinum album Strings And Bling was #1 for three consecutive weeks.
Enjoy the video above.