After wowing fans with a beautifully crafted and cheeky visualizer for his single ‘Beginning’, Joeboy has unveiled the official video for the single. The single itself is a potent love number that features brilliant songwriting and an airtight delivery from the youngster, as he details his romance with his lover. Produced by the serial hitmaker, Killertunes, the song also gets subtle assistance from Empawa boss, Mr Eazi, who provides melodic background vocals.
The Molla Burke-directed video finds Joeboy having a good hometime with his sweetheart. Over the course of the video, Joeboy contemplates proposing as he constantly fiddles with the cased ring. At the end of the video, we see his overly excited lover, throwing her hands around him, making us assume that he finally decided to go through with it. It is no doubt a video that matches the song’s charm and elegance.
Just about a year in and Joeboy is already looking like an Empawa success story. The young singer already has one of the hottest singles in the country with ‘Baby’. And this new single is poised to also do so well. In fact, it’s visualizer has amassed over a million views on Youtube. The record itself is fast dominating the airwaves and it might be far long before people start to describe it as another hit.